According to eMarketer, over 70 million people in the United States listened to music on their phone in 2013.
Here are a few “facts” you can verify by doing a simple eye test around a rap concert: music fans have short attention spans, music fans want music discovery to be done for them and they want it as unobtrusive to their lives as possible. These are the very factors that makes hand-to-hand distribution of CD’s an antiquated model of promotion as no fan wants to 1. wait to hear music and 2. carry around a CD that is either the same size or larger than their smartphone.
Flash Crystal revitalizes hand-to-hand distribution as it allows an artist to simply tap the Flash Crystal on a fan’s phone and the fan’s phone will instantly be directed to either download the music or to a site to stream the artist’s content. All a fan would need is an NFC-enabled phone which will become increasingly more common in the near future. In 2013, 285 million NFC-capable phones were shipped and more than 500 million NFC-enabled devices will be in use by consumers worldwide by the end of 2014 according to ABI Research.
Secret to all artists: if you listen to fans they will listen to you.
Fans, and humans in general, are more likely to purchase something they feel they had a hand in making. Artists have been live streaming studio sessions since Ustream debuted in 2007, however none have been able to recreate the immersive experience of actually being in the studio with the artist.
Live streaming a studio session from the beginning and stipulating that fans who do not give suggestions will be removed from the session would help at recreating the actual feeling of being in the studio. To take it a step further, silent rehearsal studio makers JamHub have this software, BandLab that allows artists to record music on a cloud service. What that does is allows anyone with access to the session to edit the song from anywhere in the world on any device. This would allow fans to put in their own flavor by inputting vocals and instruments into a shared session cloud folder. If an artist does this with a different group of fans and compiles those songs into an album, the fan engagement would be through the roof.