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Topic: In The News
Submitted By: 1boss
Date Submitted: 10-15-13


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Apple Hires Burberry CEO
Ahrendts, the current CEO of Burberry, will head up Apple's online and brick-and-mortar retail stores starting in mid-2014. The CEO of a high-fashion brand may not sound like an obvious fit for a tech giant. But Ahrendts has garnered widespread respect for turning around Burberry -- particularly for expanding its presence in Asia, a market that Apple has yet to conquer. Ahrendts, 52, also injected a decidedly tech-focused strategy into Burberry's operations, leveraging both social tools like Facebook (FB, Fortune 500) and enterprise software from Salesforce (CRM) and SAP (SAP). Ahrendts will fill an important role at Apple (AAPL, Fortune 500), which has lacked a retail chief since John Browett was fired in October 2012. Beyond Ahrendts' wealth of experience, the simple fact that she is a woman will also bridge a serious gap at Apple. Like many tech companies, Apple's executive suite is strikingly homogenous: Nine white men currently serve as executives, including CEO Tim Cook and eight senior vice presidents. Ahrendts will be Apple's ninth senior VP.

See Full Story @ ...Apple Hires Burberry CEO

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