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Topic: Who Would Of Thought
Submitted By: 1boss
Date Submitted: 09-30-13


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If Rappers Got Copy Rights On All They Free Promo
If Rappers Were Copywriters More documents would be written with bullets. “I imagine I’m an emcee all of the time, but I don’t rap ‘cause my life don’t rhyme. If rappers drafted advertising phonics, even print ads would bump superior sonics.” -Some copywriter COPYWRITER — BIGGIE SMALLS CLIENT — NINTENDO COPY: Super Nintendo, Sega Genesis. When I was dead broke, man, I couldn’t picture this. FEEDBACK: Don’t know if you perused the company values guide we included in your packet, but Super Nintendo Entertainment Systems are quite affordable, and we’d like you to underline that. You’ve made it sound as if only wealthy people can play Super Mario Kart or NBA Jam. This is dangerous misdirection. Also: please do not mention Sega. They’re our biggest competitor. We don’t see any reason to put their name in people’s ears. $ COPYWRITER — PHIFE DOG CLIENT — DR. PEPPER COPY: I never half step, ‘cause I’m not a half stepper. Drink a lot of soda so they call me Dr. Pepper. FEEDBACK: Although we love the direction you’ve chosen to go, Phife, we found the phrasing of this copy to be confusing. Are you solely drinking Dr. Pepper, or are you drinking other sodas, too? On the next draft, please specify that you only consume Dr. Pepper, just so there’s no doubt in the minds of our customers. Maybe try: I never half step, ‘cause I’m not a half stepper. Drink a lot of Dr. Pepper so they call me smart and edgy. $ COPYWRITER — RICK ROSS CLIENT — APPLE COPY: I’m smoking dope, I’m on my cell phone. I’m selling dope, straight off the iPhone. FEEDBACK: Are you saying that you’re actually selling drugs using your iPhone? Whether you’re speaking literally or metaphorically, this activity is not a use case we discussed in our preliminary meetings. We ran it by Marketing and they love your energy, but insist the copy is way off brand. We understand you didn’t attend the brand voice webinar because your wifi signal isn’t reliable by your rooftop pool, but we were hoping you would take time to go over the meeting notes. If you had, you would’ve found that we only feature use cases that represent the majority of our customers’ experiences. Selling narcotics does not currently qualify in markets outside Oakland, Baltimore, and Oklahoma City. $

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