It is a blunder worthy of fictional broadcasters Ron Burgundy or Alan Partridge, but BBC News presenter Simon McCoy outdid both characters on Wednesday when he presented a report while carrying a stack of photocopier paper – after mistaking it for an iPad.
The 51-year-old broadcaster was fronting a live piece to camera from the BBC newsroom when he picked up a refill pack of A4 paper instead of his more high-tech prop.
Instead of acknowledging his mistake and swapping the items, McCoy carried on with the report with the batch of paper clearly visible in his hands.
His unfortunate error was broadcast in all its glory with a full-length shot, prompting baffled viewers to take to Twitter. "Haha! was he on mornings by any chance?" said Simon Davies. "Why is @simonmccoy using a pack of printer paper as his iPad???" tweeted Steve Holden.