Topic: In The News
Submitted By: 1boss
Date Submitted: 03-25-14


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4 Loco Throws In The Towel And Gives Up On Making There Once Famous Drink Energy And Alcohol Drink (A Quick Way To Get Messed Up)

RIVER NORTH — A Chicago-company that sells Four Loko has agreed to stop making alcoholic energy drinks, Attorney General Lisa Madigan announced Tuesday.

Under the agreement, Phusion Projects will cease the manufacture, sale and marketing of the drinks nationally, Madigan said.

In a statement, the attorney general's office said the deal resolves allegations that Phusion violated consumer protection and trade practice statutes by "promoting the drink to underage youth, promoting dangerous and excessive consumption of Four Loko and failing to disclose to consumers the effects and consequences of drinking alcoholic beverages combined with caffeine."

“Phusion used marketing and sales tactics that glorified alcohol use and promoted binge drinking,” Madigan said in the statement. “This agreement is a significant step forward in our ongoing efforts to reduce access to dangerous caffeinated alcoholic beverages, especially to underage drinkers.”

The agreement was signed by attorneys general in 19 states and it brings to an end a years-long battle with the beverage maker.

Phusion, which has corporate offices at 640 N. LaSalle St., has repeatedly denied Madigan's allegations. In a written statement, Phusion Projects President Jim Sloan said the company clearly labeled the products and was strongly against underage drinking.


See Full Story @ ...4 Loco Throws In The Towel And Gives Up On Making There Once Famous Drink Energy And Alcohol Drink (A Quick Way To Get Messed Up)

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