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Topic: WTF
Submitted By: 1boss
Date Submitted: 01-20-14

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Office Max Sends Man Mail As Guy Who's Daughter Died In A Car Crash

An off-and-on customer of OfficeMax, Mike Seay has gotten the office supply company's junk mail for years. But the mail that the grieving Lindenhurst, Ill., father said he got from OfficeMax last week was different.

It was addressed to "Mike Seay, Daughter Killed in Car Crash."

Strange as that sounds, the mail reached the right guy. Seay's daughter Ashley, 17, was killed in a car crash with her boyfriend last year. OfficeMax somehow knew.

And in a world where bits of personal data are mined from customers and silently sold off and shuffled among corporations, Seay appears to be the victim of some marketing gone horribly wrong.

"I’m not a big OfficeMax customer. And I wouldn’t have gone there and said anything to anybody there about it [the car crash]. That’s not their business," Seay, 46, told the Los Angeles Times in a phone interview Sunday.

In a statement, OfficeMax said the mailing "is a result of a mailing list rented through a third-party provider" and offered its apologies to Seay. A spokeswoman told The Times on Sunday that the company was still gathering information about what had happened.

The company, however, had not personally called Seay to apologize, Seay told The Times, and he has been worried about the company's behavior since he and his wife received the letter Thursday.

The letter seems to be some kind of discount offering, Seay said.

Seay said that he called an OfficeMax number Friday and that a manager at a call center refused to believe he'd been sent the letter addressed that way.

See Full Story @ ...Office Max Sends Man Mail As Guy Who's Daughter Died In A Car Crash

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